Feel Free Read Google Tag Manager Zero To Hero: Step by step guide for learning Google Tag Manager PDF
This book will cover every thing you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence. The book will cover the following topicsFundamentals and Essentials of Tag Manger (Applies to any tag manager)Signing up for Google Tag ManagerDetails of Google Tag Manager InterfaceHow to setup Google Tag Manager for Google Analytics and track page viewsHow to setup external link tracking as Events in Google Analytics via Google Tag ManagerHow to setup Button click tracking in Google AnalyticsTrack JavaScript errors using Google Tag Manager ( GTM)Deploy GTM in WordPressUnderstand and use Data Layer in Google Tag ManagerPushing dynamic values and custom event in DataLayerThis book is based on my best selling Google Tag Manager course.Why you should learn from me?I have been in Digital Marketing and Analytics for over 17 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
